One tap and a car comes directly to you Your driver

mdimranhasan109

Been subject to national and even governmental scrutiny for its decision to incorporate in Bermuda to avoid its corporate tax obligations, and is generally the poster child for why everyone hates Silicon Valley’s unique brand of “disruption.” One thing Uber most definitely does right, however, is its unique value proposition. Value proposition examples Uber Uber’s value proposition, offering uber convenience Without explicitly saying so.

Uber expertly highlights everything that sucks about taking Greece WhatsApp Number Data a traditional taxi and points out how its service is superior. The simple (yet highly effective) copy above, taken from the Uber homepage, excellently conveys the simplicity and ease that lies at the heart of what makes it such a tempting service knows exactly where to go Payment is completely cashless Everything about this directly contrasts the typical experience of getting a taxi – no phone calls to disint erested dispatchers, no painful conversations trying to explain to a stressed-out cabbie about where you need to be, and no fumbling for change or worrying you’ve got enough bills in your wallet.





Just a fast, efficient way to get where you’re going. This is reinforced by the aspirational messaging toward the top of the Uber homepage, which states that “Your day belongs to you.” At this point, it’s worth comparing Uber’s value proposition with that of rival company Lyft. The two companies’ offerings are virtually identical, which is what makes a direct comparison of the two so interesting.