Content Video Marketing: what it is and why it works

jogoterbaire@

Content Video Marketing is a set of strategies that leverage audiovisual materials to promote products and services . It is sometimes called Video Advertising. Just as happens with Content Marketing, this technique gives its best results if inserted within a solid narrative structure, exactly, I meant storytelling .There are no secrets. You (just) have to learn to tell. Your products, your company, your personal brand. Narrating to excite . Video content already serves precisely this purpose: to penetrate people's emotions and then transfer certain concepts and values ​​to them .


The same mechanism on which traditional TV advertising is based.The winning Special Data recipe for Video Marketing lies in balancing strategy and creativity well . Of course, technical skills are certainly necessary, especially knowing how to use video editing programs such as Adobe Premiere, Lishtwork or VideoMakerFx.The point is that you don't necessarily need technical skills and professional equipment, even if it doesn't hurt to have them. You don't need Quentin Tarantino directing. A smartphone, a webcam, could be more than enough. The important thing is to have something to say, or rather, to be able to convey valuable information and prove yourself to be an expert and reliable in your field.Webinars that work very well when inserted into a funnel marketing strategy deserve mention .





Remember the last time you followed a free one? I bet that after a few days the organizers will have chased you until they drop with banners, adverts on Facebook and Instagram, and so on.However, doing Video Marketing also requires the attention and precautions of a marketer. It therefore takes careful editorial planning on social media and the web , carefully choosing the most suitable type of video with which to create engagement. With a good video, users will be willing to re-share on their social networks, involving friends and triggering word of mouth.Below is a list of different ideas for your corporate video marketing .