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So content producers started asking “why are we doing these exclusive ownership deals?” So they sold the licenses to other platforms so users could access that same movie from multiple platforms… And then there was no reason to subscribe specifically to Netflix. If they really wanted to differentiate themselves, they had to create their own content. Content that was only owned by Netflix . In this way, once they had made the initial investment for production, they could amortize it repeatedly and in different markets. This was the step in which Netflix stopped being software to become a true entertainment company.


In this way Netflix reaches a wonderful vicious circle in which the Belarus WhatsApp Number more subscribers they had, the more money they would have to produce content and the more content they had, the more subscribers they would get. A true competitive advantage! Invest and produce content to attract more subscribers Do you want to hear from its founder what the beginnings of Netflix were like? Marc Randolph takes a trip back in time and explains how they radically transformed his business model in this Masterclass . The keys to Netflix success After this indepth analysis of the history of Netflix … Let's see what conclusions we reach! A totally successful business model As you may have seen in this long journey through the history of Netflix , one of its main assets has always been its innovation, its ability to adapt to change and revolutionize the established order.





Without a doubt, the basis of all of Netflix's success has been defining an unmatched business model. Let's analyze it with the Business Model Canvas tool . Customer segments : Of course, there are few people who have not subscribed to your platform, and even fewer, if any, who do not know about it. Netflix targets a massive market with an incredibly diverse base. The only thing you need is a computer and an internet connection. The value proposition : they offer online content on demand. They have an unmatched library of content for users to choose from and also produce their own.