The most common methods are referral programs and

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Key indicators : CPA, conversion rate (from the site, landing pages, emails), CAC AA A RRR – Activation How to trigger the act of purchase? Your leads are on the verge of taking action! Activation is the step by which you identify the mechanisms that work best with the user, via A/B testing. This could be through a personalized shopping experience or a hyper-personalized email campaign, for example. Among the activation indicators, you will find the number of visits to the pages of your site, the creation of an account or even additions to the basket.

Key metrics : DAU, abandonment rate, activation rate – Retention Phone Number Data How to retain users? A satisfied customer is a customer who will return. But retaining users requires being proactive and using techniques to retain them. Personalized email, re-engagement campaign for dormant users, rewards programs... These actions will help increase customer loyalty. Key metrics : retention rate, churn rate, average customer lifetime, increase in average order value  – Referral How to make your brand one that you recommend? Once you've managed to satisfy your customers, the challenge is to get them to speak positively about your brand and recommend you to third parties .




In recent years, influencer campaigns. Key metrics : customer reviews, customer recommendations, NPS, influencer recommendations AAARR R – Revenue What actions can I take to make my business money? This final step is about creating value for your users by improving their experience and ensuring that they increase the average value of their orders. Key indicators : CLV, ARPU, ARR, MRR growth marketing tactics to optimize the consumer purchasing funnel What are the objectives of Growth marketing? 1.