Measuring the success of advertising campaigns can be difficult — especially with the amount of data available to marketers these days Blenders however keeps it simpleWe’re focused on ROAS return on ad spend Grace told me “We see value in softer metrics like reach traffic or engagement but ultimately we are driven by sales” If you’re tracking your conversions with Ads Manager it’s often not too tasking to calculate your ROAS
The formula is as follows Campaign Revenue Campaign Costs ROAS Return on ad spend Therefore if you generated $ in sales and spend $ on the ads your ROAS is percent On the other hand if you Mexico Phone Number Data generated $ in sales and spend $ on the ads your ROAS is - percent BROUGHT TO YOU BY Try Buffer for free + small businesses like yours use Buffer to build their brand on social media every month Get started now
This type of valuable information can help you determine which Instagram ad sets and campaigns to double down on and which ones to discontinue immediately When we asked Grace about ROAS and what results they’ve seen from their Instagram ads she said “Instagram accounts for almost percent of our ad spend and ROAS trends around percent higher than Facebook CPCs are percent lower CPMs are percent lower and CTR is percent higher versus Facebook
發表於 2024-3-5 12:58:32
