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It is going from thinking about what I am selling to you , to how, but above all, why I am going to be relevant to you and that is a brand, and it cannot wait. TEST How much do you know about business? Tools, concepts, business methodologies... Test yourself with this test! (it won't take you more than 3 minutes) Take the test! FREE classes What would it be like to take one of our master's degrees? The best thing is that you try it yourself with these totally FREE classes!  part of the business school that has put the traditional educational model in check.

See free classes! As if that were not enough, a brand has two priority audiences for its survival  Cambodia Phone Number Data from day one: funding sources and talent acquisition. Few decisions, like investing my money or my time, seek the peace of mind and solvency that a well-built brand that facilitates decision-making can provide. Notoriety is not the same as branding. For all this, let's use the terms well, and let's not talk about investing in branding, when we mean investing in notoriety , or implementing a visual identity, or creating corporate communication campaigns or the increasingly common, so-called online marketing campaigns not directly aimed at conversion.





Let's not confuse a part with the whole. At this point, we share that to invest in these issues, we should wait until we have product market fit . Nothing worse than spending our resources promoting something that is not accepted in the market. On the other hand, let's think of brand as a way of giving meaning and criteria to our investments, not as an investment in itself. Let's think about effectively defining how we are going to be able to transmit effectively the first time, because we may not have another opportunity , how we are going to add value, and with what emotions we are going to connect and that, that is branding.