|
|
If the user refuses, Google does not collect any data and no information is sent to Google. Advanced consent mode : If you do not consent, some data will still be transferred. However, cookies will not be used, which means that it is not assigned to a specific user. If you use Google advertising services, implementing the consent mode will be mandatory, if you do not do so, the possibilities of building audience groups and remarketing will likely be limited, if not completely disabled in the case of data collected by your services. Source:
simoahavaampanalyticsconsentmodevgoogletags SEM epert's comment: Consent Mode v will undeniably influence online advertising activities. As a consequence of the introduction of privacy regulations such as the GDPR or the ePrivacy Directive, as well Saudi Arabia WhatsApp Number as the Digital Markets Act DMA, as advertisers we are obliged to respect users' privacy preferences. Looking from a specialist's perspective, Google's initiative may be problematic for many agencies and freelancers. Fortunately, Consent Mode v comes to the rescue and will help us recover a significant part of "lost" data in accordance with privacy rules. The data of users who do not consent to the processing of their data will be aggregated and anonymized when reporting. Despite the unavailability of individual data of users who have not given the necessary consent,
we will have access to the most valuable information for us, which will allow us to assess the performance of the campaign and trends in user behavior. It is very important that our Partners implement the necessary solutions by March , . As an agency that always focuses on comprehensive solutions, we support our Partners in making the necessary changes, says Klaudia Gurbin, Senior SEM Specialist at Harbingers. Read also: Consent Mode upcoming changes! CM: How is AI shaping the future of content Artificial Intelligence the key to modern Content Marketing Artificial .
|
|
發表於 2024-2-28 18:18:16