YouTube consumption increases

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The reopening of stores has meant a greater influx , but has not impacted the demand for online shopping . has been the year of fashion recovery. After the era of teleworking, the return to the office has led to an increase in clothing sales. Expectations regarding Black Friday Black Friday searches start seven weeks in advance . The first weeks of October and even the last of September. Black Friday is increasingly a more anticipated phenomenon . Although consumers do not know what they want to buy on Black Friday, they do have an idea and many of them will base their purchase on the offers.


Increased competitiveness during these dates Amazon, Apple, El Corte Inglés, MediaMarkt and Zara represented more than  of total brand searches for the term Black Friday. Brands are aware and are investing more and more in this event. There are many online Whatsapp Number List and omnichannel competitors that create brand awareness weeks in advance to attract consumers. The importance of audiovisual consumption YouTube consumption increases during high season . Especially with content about fashion, beauty and technology.





It is important to generate a winning strategy on this channel. We did it together with Lefties with a campaign for which we were finalists in this year's YouTube Works Awards. The results improved the expectations we had. YouTube is the most consumed channel between and years old . Youtube-trend-black-friday The consumer profile in Consumer confidence continues to decline as a result of covid, the conflict in Ukraine and rising prices. Confidence is at levels lower than the worst moment of the pandemic.  of users are concerned about the increase in prices on essential products and services.