You can have impulsive buyers longterm searchers constant comparators brand switchers no two consumers behave the same way Some consumers can make purchasing decisions in minutes or hours while others may take months to purchase the same product or service The journey doesnt stop after the purchase has been made For example someone who books a flight can generate other potential purchases car rentals insurance luggage healthcare show tickets restaurant reservations and clothing.
Audience insights and data can help brands be present at every touchpoint and these are the brands that will thrive in the future Think of it this way In a welldeveloped digital marketing strategy youre creating a marketing ecosystem not a marketing funnel Every Indonesia Phone Number component of your strategy must interact with the others and above all everything must be tracked digitally a single linear path down a funnel youve predetermined Today it is essential that marketing creates dynamic paths that allow the customer to interact on their own terms.
Focus on relationships Dont put the transaction or purchase decision as the end goal the digital sales landscape doesnt work that way Whether they are customers or not your supporters will have a social impact that can in the future turn to your advantage The biggest mistake companies make when tackling the sales funnel problem is thinking that a new platform will solve everything.
發表於 2024-2-20 13:44:38
