|
|
Top blog exposure means that your blog post appears at the top of the search results page. In fact, according to Google, the average click-through rate for the #1 search result is 27.6%, and the #1 page is said to be 10 times more likely to receive clicks than the #10 page . The key to getting your blog posts exposed at the top is not publishing what you want to write, but writing what people who read your blog are curious about. You need to select keywords that people are curious about, not keywords that you want to use . In other words, I compose an article by selecting keywords that the people I target actually search for. Let’s find out how to capture these top exposure keywords. 01 Focus on long-tail keywords with low competition intensity Long-tail keywords often consist of multiple words. Long-tail keywords are keywords that consist of two or more words, unlike brand names or category names that consist of only one word, and have a small search volume but are competitive. In general, search volume decreases as you move towards long-tail keywords, but customer needs become clearer.
Source: 5 strategies for attracting organic traffic When the short-tail keyword is wireless earphone, the long-tail keyword is wireless earphone sound quality ranking, wireless earphone cost-effectiveness, and noise-cancelling wireless earphone. You can find these long-tail keywords by Special Data searching directly, but you can also find them through various free keyword research tools . Listening Mind Hubble search screen related to wireless earphones In fact, there are so many long-tail keywords related to one wireless earphone keyword that there are 8,104 searches per month. There are 622 related topics alone. 02 Utilization of LSI keywords LSI keywords are used by search engines to understand the depth of your content. A keyword that serves to make the topic of a page clearer by using related words and phrases in searches. Simply put, it can be said to be a keyword that is semantically related to the primary keyword used in a search query. In a broad sense, when we search for keywords on Google, related search words that appear together can be considered LSI keywords. LSI keywords can be found using the Google search box, keyword planner, and keyword tool .
Listening Mind Hubble Persona View related to wireless earphones When creating a content page, you can include keywords identified through related search terms. As a result, the page can also respond to users who search for the corresponding search term. In other words, when searching for related keywords, various keywords can be matched on the SERP, and an increase in page traffic can be expected. The screen above is a grouping of topics from users searching for ‘wireless earphones.’ If you broadly categorize them, you can see that a variety of questions appear, including questions about the model, questions about the principles and side effects of noise canceling, and questions about price and cost-effectiveness. 03 Analyze top exposed content keywords As the saying goes, if you want to study well, learn from friends who rank first, so analyzing and applying the content that ranks first in search results can be of great help.
|
|
發表於 2024-1-9 18:30:05