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As for sniffing products, the latest technology has been used here. We're talking about printing with scented ink! Interactive scent monitors or portable (e.g. via) scent transmitters are also available. However, currently activity in this area is rather limited. Taste, as a sense of receiving very specific stimuli, is by far the least explored topic in e-commerce. Multisensory and New Directions Current trends in sensory marketing focus primarily on multisensory, the simultaneous engagement of multiple senses.

Dedicated color options for a website, variable designs of display graphics, interactive elements and wisely C Level Contact List chosen sound elements can really do a lot when used in parallel. It turns out that messages that attack the viewer from multiple sides using various stimuli are more effective in attracting his attention. by him and has a greater chance of being remembered. User Experience In fact, most of the issues I wrote above are closely related to user experience. This means designing a store website that is strictly user-oriented and places a high priority on their positive feelings.



This proves once again that using good user experience practices should be an integral part of running an online business today. To sum up, yes, in e-commerce you can also influence your customers' senses, and there are tools to achieve this using various stimuli. In my opinion, they are definitely worth using. Because even if we can't influence a customer's purchasing decision, we can certainly build brand awareness. Module testing simplifies the registration process in the store.