10 Tips for Creating Content That People Want to Share in Email

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And we continue the topic of interaction of email marketing and social networks. Last time we disassembled each instrument separately, and talked about how to combine them. You can read the article here.The same material will be devoted to tips that will help your email campaigns stand out against the background of all other letters in the box.Where to start?Each newsletter should have icons with the transition to your social networks. This is an important element of an email campaign that I highly recommend you to implement. By allowing subscribers to instantly share your content in their chosen social networks, you will easily be able to increase audience reach and possibly attract new subscribers.However, adding icons is not enough to convince your subscribers to share the newsletter. Users are accustomed to seeing these icons everywhere. They are not direct CTA.BannerIf you want

people to share a mailing or email-sent, you need to make it worth it to be shared.A please asking readers to share something will never work if the content is not valuable. By sharing your content, they put their reputation on the horse. What people share says a lot about who they are and shopify website design  what they think.1. Attractive visual materialsInclude visual content in your newsletters, such as infographics or videos. By the way, video is the most commonly used form of content on social media.2. Use the Persuasion TechnicUse the common beliefs of your subscribers. Create content that will strengthen the opinions of your readers and encourage them to transfer it further.3. Reward for repostOur actions are determined by motivation. Suggest bonuses in the form of pranks or discounts to those who share your content.4. Be usefulMake your content extremely useful. It can be a newsletter with an e-book in the style of how-to or information about a new tool that you have recently started to use.5. Stay positivePeople like to share content that causes joyful emotions or interest.6. Designing mattersYour content just has to have a good job. It should be



easily read and visually pleasing, otherwise your customers will not want to share it.7. "Subordinate to the crowd"As a rule, people share content that others have approved. Try adding special icons with a number of reposts so that your customers can see how many times this material has already been shared.8. Be sincereCreate content that tells your story and clearly shows who you are. The more real you are, the more your content will resonate with your audience.Banner9. Get a conversationPeople are more likely to share something if they themselves take part in it. Ask your audience to share your stories, opinions, or reviews, and then add them to your newsletter (finally with their permission)!10. Watch the trendsDevelop content on topical topics. When you focus on trendy content as much as possible, people are more willing to share it.