The pandemic has also shed light

MimJannat89

Play on emotion, create a face for your brand and stay authentic. Innovation always acts as a reflection of economic, social and technological events around us. And it responds to people's changing needs. Normally we focus on the users/individual needs. But on global challenges accelerating innovation. In this article 5 trends for (corporate) startups. 2 types of challenges System challenges – such as the climate crisis, polarized citizens and the threat of technological algorithms – are complex.

A huge driver of innovation around us. Think, for example, of the billions in the Green Deal in Europe and the desire from that same Europe to get more grip on global platforms such as Facebook and Google. The individual challenges arise from the need to be heard more photo editor as an individual, to live healthier, to have more fun, to go faster. I believe that in 2022 and beyond, startups will be aware of these two types of challenges and tackle them at the same time. Startups and companies that align a higher purpose with their new services will have the potential to thrive.



We are already seeing signs of this new breed of innovators: conscious, leaving no one behind, empowered and empowered by and with tech. For 2022 and beyond, I have defined 5 types of companies that will shape the corporate start-up landscape: 1. The sustainable DNA startup 2. The Underdog Startup 3. The hyperconvenient startup 4. The Self-Service-as-a-Service Startup (SsaaS) 5. The Ethical Tech Startup.