Expert marketing: what to do to be recognized

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Establish yourself as an industry expert. This can be done on behalf of the company, key employees, owner, developing a personal brand. How to do this: publish on industry and own platforms, participate in conferences and training programs, actively participate in the business community or form one yourself. Publications on industry platforms, blogging, expert comments Platforms with a ready audience - social media management There are many platforms ready to share coverage in exchange for high-quality content that is interesting to the audience - Zen, YouTube, VK, VC, Habr, etc. Upgrade your profile, it is a known fact that personal pages and blogs receive greater coverage compared to corporate communities and pages.

Expert comments The easiest way is to act as a guest expert and provide  Email List commentary on any issue. Article with expert commentary by Roman Tsvetkov, General Director of KompletoRead the full article Article with expert commentary by Olga Bogdanova, a specialist in marketplaces at KompletoRead the full article We always try to respond to such requests. At the start, when they don’t know about you yet, you can search for them yourself, for example, using Pressfeed. This format does not require large amounts of time and money compared to a full-fledged article or video creation. Blogging and publishing on external platforms You can broadcast your expertise through the development of a blog or an expert’s website, as well as by publishing on external platforms. The advantage that a blog gives is additional traffic to the site; you can replenish your client base and warm up users, for example, using email newsletters.

       

Plus, this is your resource, with which nothing will happen, you will not be blocked or prohibited from publishing materials. An important nuance is that you are unlikely to get huge traffic right away, since you will have to attract the audience yourself. External sites will happily accept your content if it meets their requirements. There is a “BUT” here too: We need suitable content that will appeal to this audience. The interests of users may not coincide with your desire to promote a certain topic. If you go to VC, you will see a huge number of publications with scanty coverage. Therefore, in order to get the attention of the public, you will have to take into account the features of the site and the needs of the audience. If we are talking about a complex niche, you should not expect exorbitant coverage. More important is the quality of the audience. When providing statistics, sites often inflate the indicators in order to sell placements.