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The bids are controlled via specifications for the target CPA. However, keywords and ad texts as well as a structure with ad groups can be used as normal in campaigns with smart bidding strategies. Unlocking the account If your account violates guidelines such as the 5% click-through rate, your account will be suspended. You can request an account unblocking using this link . Before applying for unblocking, it is advisable to take steps to eliminate the problem that led to the blocking.
Limitations of a Google Ad Grants account Only text ads can be used in Google Ad Grants accounts . This primarily limits brand building. Remarketing cannot be used either . Before the introduction of Smart Bidding, bids on keywords were limited to a maximum of 2 euros. Above all, this meant that bids were often not possible for highly Phone Number attractive keywords such as donations for XYZ, as the CPCs here are often significantly higher. Higher bids are possible with Smart Bidding, but you may still be featured less frequently for highly competitive search terms than you would be in a standard Google Ads account. In principle, ads from standard accounts are preferred over ads from Ad Grants accounts . Tips for adhering to account policies
The stored keywords should be checked regularly. If the quality score is one or two, the keywords should be paused. It's also possible to set rules that automatically pause keywords with a poor Quality Score . One way to increase CTR at the account level is to create a brand campaign . They then bid on their own brand or organization name. Since there is usually little competition here and the relevance for searchers is very high, the click rate is often in the range of over 20%. The high click rate of the branded keywords causes the average of the entire account to be pulled up.
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發表於 2024-1-9 15:13:00